Pepsi Max Meat Locker
Trade show stand
Pepsi Max wanted to create a sampling display to promote their gourmet burger pairing at the Casual Dining show. I decided to take the look & feel from contemporary urban cafes and created an identity called 'Meat Locker'. I wanted the urban exterior to contrast with the minimalist, sleek interior. Blue and red strip lights were used to compliment the Pepsi Max branding.